Synapse Studio facilitated contextual inquiries to drive usability improvements for this Commerce Service Provider. The project also involved improving data presentation and designing a new overarching navigational architecture to unify previously disparate web-based applications for merchandising, fulfillment, and customer service.DeepCanyon.com
Jay Kaufmann prototyped and designed the initial UI for this online marketing resource, and subsequently program managed future interface refinements and initiatives. The project encompassed magazine-style content, a web directory, e-commerce and electronic delivery of high-end marketing reports.nPassage.com
nPassage empowers transportation service providers to provide web-based booking and tracking interfaces to their customers. Synapse Studio designed the user interface and coded HTML templates for this dynamic web-based software application in 1996-7. The project required designing complex HTML form layouts which were easy-to-use, as well as creating dynamically-filled print forms.